Brand guidelines · v0.1 · Sep 2026
0068.in brand
The identity system for 0068.in — logo, colour, type and stationery, and how to use them together.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “0” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#3A4A63RGB 58, 74, 99#25324ARGB 37, 50, 74#C58A3ARGB 197, 138, 58#1A1F2BRGB 26, 31, 43#F2F4F7RGB 242, 244, 247Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Space Grotesk
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxShort name. Big idea.H2 · 36pxShort name. Big idea.H3 · 24pxShort name. Big idea.Body · 17pxShort name. Big idea.Caption · 13pxShort name. Big idea.Logo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@0068.in
www.0068.in
Founding Team
0068.in
hello@0068.in · www.0068.in
www.0068.in
Explorations
Alternative wordmark directions considered for 0068.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.